Advertising Impact Study
Stamats conducted a market research study to analyze the university’s key messages about important factors students weigh when choosing a college, such as:
- Cost
- Flexibility of learning options
- Scholarship offerings
- Career outcomes
- Brand reputation among local employers
The data Stamats presented informed strategic adjustments to Troy University’s multi-year advertising roadmap. As a result, the university’s positive impact ratings increased significantly across the board, proving successful beyond their expectations.
Results that Matter
growth in non-trads' affinity for Troy
increase in positive opinion ratings
growth in top choice consideration
What Our Customers Are Saying
You guys rock – thank you! The results helped me adjust our strategic marketing plan, update senior leadership on our brand perception and were immediately put to use. I look forward to working with Stamats again!
Samantha Johnson, Senior Director of Marketing, Troy University
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