Diagnosing the Digital Roadblocks

OCC’s marketing team knew their website attracted visitors, but they needed more visibility to understand what prospective students were doing on the site once they arrived. With thousands of program and admissions pages, it was difficult to track visitor journeys, identify bottlenecks, and determine which content truly drives enrollment. 

The college needed to visualize actionable data to guide content decisions, clarify the user experience across key program and admissions pages, and build an analytics framework that could scale over multiple years. 

From Insight to Implementation

OCC and Stamats reshaped the digital experience with a strategy built on insight. Through a multi-year analytics partnership with quarterly reviews, we implement continuous refinement as user search behaviors and content strategy evolve.

One of our biggest achievements was launching the Google Search Console + Looker Studio. This custom integration search query dashboard that provides 169 times the data of Search Console alone. Additional services include: 

• User journey audits: Map pathways from search-to-site, identifying opportunities to reduce friction and increase conversions 
• Content optimization: Audit key content pages and recommended content and page layout revisions to align with student intent 

• Content workshops: Conversation and training sessions to help OCC content creators sustain improvements long term 

• Analytics innovation: GA4 tracking to provide real-time visibility into search, traffic, and conversions