OUR SOLUTIONS – ENROLLMENT MARKETING
You Plan Student Orientation. We’ll Get Them There.
Stamats is fluent in higher ed. Our approach blends decades of education expertise with a deep understanding of marketing–admissions dynamics, digital marketing savvy, and a data-informed mindset. Working with us, you’ll gain agile, conversion-centered strategies that engage prospective students in your unique story—told in the way only you can tell it.
- Insider Expertise
You need experts who understand higher ed and the demands of an ever-changing marketplace. Your Stamats team includes enrollment specialists, email marketing strategists, analytics authorities, media planners, design and content experts, and dedicated account managers to sustain forward progress.
- Optimization Obsessed
Our work doesn’t end when a campaign launches. Successful higher ed marketing requires continuous monitoring, evaluation, and optimization. Your customized campaign dashboard will provide full transparency as we track micro and major conversions and refine touchpoints to provide the best outcomes.
- Full-Funnel Focused
Advertising programs often make the mistake of focusing on the top of the funnel and ignoring the importance of addressing audiences at every phase of their journey. We believe that any media plan must move audiences forward—from early brand awareness through inquiry, engagement, and beyond.
- Collaborative Partnerships
Success happens when everyone has a seat at the table. Your Stamats team will share their expertise with key stakeholders and other partners to build an effective strategy that meets diverse needs. Together, we’ll build relationships that cut through the noise and earn trust.
What Stamats Can Do
Our Enrollment Marketing Services
Our team of higher education and marketing experts will create, manage, and execute conversion-focused enrollment and marketing plans that help reach your goals. Whether you’re ready to rock a robust plan or looking to start with the basics, Stamats will help you identify and close the gaps in your enrollment strategies.
Communication Planning Services
No single enrollment channel is an island. But in the full swing of recruitment season, it’s challenging to keep all your ducks in a row—especially if multiple departments stake a claim to communications. Are your current students receiving multiple communications from different departments on campus?
Let Stamats help you:
- Define audience segments
- Identify key dates for students to act
- Organize messages and calls-to-action
- Weave in organic social posts that align with scheduled messaging
- Develop custom messages
- Analyze and optimize existing comms activities
- Create new communication plans or update existing plans
- Lead user experience mapping workshops
- Manage end-to-end communication plans
FREE white paper: Request “Communication Sequence Mapping for Higher Education”
Email Marketing
Higher ed email marketing tells your institution’s story. When prospective students can see themselves in your community, you start building a relationship founded in open, timely communication.
Stamats helps colleges and universities create actionable, on-point email campaigns that convert. Informed by real student experiences and paired with a full-funnel prospect management process, our approach empowers you to open dialogue and continue conversations with prospective students, applicants, and their families.
Stamats can provide:
- ADA and CAN-SPAM compliant strategy
- Audience segmentation
- Call-to-action strategy
- Communication mapping and planning
- Content writing
- Full-service send management
- HTML design
- Real-time analytics
- InboxAlly
FREE on-demand webinar: Watch “Better Email Marketing: How to Stand Out in Cluttered Inboxes”
SMS Text Marketing
Reach students and family members with critical deadlines, tap-and-go next steps, and resources to help them move toward academic success. Stamats dives deep into your audiences to design and launch right time, right message texting campaigns that convert.
Our expertise includes:
- ADA and CAN-SPAM compliant strategy
- Audience segmentation
- Communication mapping and planning
- Content writing
- Full-service send management
- Real-time dashboard analytics
Related: Read “How to Create Customized SMS Text Messaging Campaigns to Increase Enrollment”
Social Media Posting
With ever-changing algorithms and endless targeting abilities, you need a savvy social strategy partner to deliver compelling campaigns that meet your audiences where they are with the messages and unique stories they crave.
We focus on relevant solutions—no one has time to chase shiny objects. Social media works best when weaved into the overarching digital strategy. Paired with behavior mapping and data analysis, Stamats programs merge social expertise with insights from other channels for a more successful campaign.
Related: Read “What Social Channels Should I Be on in Higher Ed Marketing?”
Print and Mailing
Recognizable logos and brand colors are just the start. Style your product packaging, vehicle wraps, and signage with a consistent, immediately identifiable brand approach. Successful content strategies tie together print and digital efforts. Partner with us to create cohesive, effective content for your print branding and marketing pieces.
Related: Read “Build a Better Recruitment Piece: Key Strategies to Earn Enrollment”
Data Management
Successful enrollment and admissions offices use all the data available to engage prospective students.
When you partner with Stamats, you get:
- Setup and monitoring of key performance metrics
- Daily and weekly performance adjustments across all campaigns and platforms
- Ongoing A/B and multivariant testing of campaigns, ad copy, and landing page content
- Regular review and optimization of landing page to CRM data connections
- Dashboard maintenance and optimization to ensure near-real-time performance and visitor behavior insights
Related: Read “Changing the Game: How Modern Enrollment Operations Use Data to Engage Students”
Results that Matter
Programs Analyzed
Integrations
In-house Team
What Our Customers Are Saying
The Stamats workshops are so helpful in getting our web and enrollment teams together—too often we think we do web, and enrollment does recruiting, when they truly are hand in hand. Through these sessions we empower both teams. Enrollment is empowered to voice what they need from the web and the web team feels empowered to offer new ideas and together we talk through the best approach.
Tatum Hubbard
Chief of Staff/VP of Marketing and Communications
University of Texas Permian Basin