How to Unify Program Pages Across Credit & Noncredit Offerings
Aired April 29, 2026
Is your credit and non-credit program information delivering a seamless experience for prospective students? Hawkeye Community College in Iowa created unified program pages that present every pathway—credit, non-credit, short-term, and continuing ed—in one centralized, easy-to-navigate location.
We’ll share the collaboration and governance shifts that made this unification possible. You’ll learn how the team programmatically integrated catalog data—including courses, descriptions, and costs—directly into each program page for a complete program experience.
Watch the Webinar On-Demand!
About the Presenter
Mary Pat Moore
Executive Director of Public Relations and Marketing at Hawkeye Community College
With nearly 25 years in higher education marketing and communications, Mary Pat Moore has dedicated her career to connecting her college with the communities it serves through storytelling. As Executive Director of Public Relations and Marketing at Hawkeye Community College, she has led several major initiatives, including a comprehensive college rebrand, multiple website redesigns, and the passage of a $35 million bond referendum. Under her leadership, the college’s marketing team has earned numerous National Council for Marketing and Public Relations awards.
Kelly O’Brien
Senior Content Strategist
Kelly brings extensive higher education experience to her project management work. During her 15-year tenure with the University of Minnesota, she helped the College of Liberal Arts migrate 60 separate websites to Drupal and consolidate them under a single domain.
Kelly holds a BS degree from the University of Minnesota and an MA from St. Mary’s University of Minnesota. A committed environmentalist, Kelly volunteers at her local Fixit Clinic, helping residents repair items so they can develop life skills and avoid contributing to landfill waste.