OUR SOLUTIONS – SEO & AI CONTENT STRATEGY
Discoverability Matters More Than Ever
Your higher education or healthcare brand is competing to be the authoritative source of answers for search queries across Google, ChatGPT, and social media. To compete in this environment, you need an SEO strategy built for traditional search and AI discoverability.
Stamats can help you create content that answers the questions people are asking in search and AI, elevating your brand awareness and engagement.
- SEO + AI + Search Experts
Our nationally recognized healthcare or higher education strategists combine decades of SEO expertise with the latest AI citation strategies, giving your institution the edge in discoverability.
- Measurable Impact
Search rankings are just part of the story. We’ll help you track key metrics from engagement through conversion to prove the value of your digital marketing initiatives.
- Seamless Integration
Google Search Console and Looker Studio dashboard integrations give you insights into content gaps, optimization opportunities, and top-of-mind topics to cover across your website and content channels.
- Proven Strategies
Our cross-trained specialists deliver ongoing optimization in content, technical SEO, social, and PR. This foundational strategy positions your brand as an authoritative source for search and AI tools to cite.
AI, Site Search, & The Art of the Possible
Does AI make things clearer in higher ed or more confusing? It’s all in how you use it. Jeff Dillon drops AI and tech stack facts with Stu and Mariah on the first episode of season 2 of “Did I Say That Out Loud?”
What Stamats Can Do
AI, SEO, & Search Discoverability Services
Stamats combines technical SEO expertise with strategic content marketing and structured data to ensure your brand is discoverable and authoritative everywhere.
Intent-Based Content Strategy
We create and optimize content that answers mid-funnel questions—the “how,” “why,” and “what’s next” queries that generative AI and chat platforms prioritize. Our strategies focus on matching user intent across four key categories: informational, navigational, commercial, and transactional queries.
Schema Markup & Structured Data
Structured data helps your content appear in rich snippets and AI-generated answers. We can review your site’s schema markup and offer recommendations to improve the discoverability of your key content by search engines and AI tools.
Related: Read “4 Content Moves That Matter for AI Search in 2026”
Omnichannel Discoverability
Generative AI pulls from blogs, videos, social media, and third-party mentions—often more than it finds individual webpages. Stamats SEO content strategists can help you build a content ecosystem that feeds both traditional search engines and LLM platforms.
Related: Read “Hidden Gems: How to Unearth & Repurpose Your Content Assets”
Competitor Gap Analysis
We compare your content and high-level schema markup to competitors’ content to identify gaps and opportunities. Our insights can help you outperform healthcare or higher education competitors in organic search, generative AI, and LLM citations.
Performance Tracking & Reporting
Stamats Looker Studio dashboards track search and AI referrals, brand lift, relevant traffic, and conversions from mid-funnel content—giving you a complete picture of your discoverability. The dashboards are available 24/7 with no login or developer skills needed to access.
Related: Read “Using AI & Analytics”
Blog + Niche Content = SEO/AI Search Gold
Blogs, vlogs, articles—call it what you will. We call it SEO gold. In this episode of the “Did I Say That Out Loud?” podcast, Mariah Tang and Stu Eddins discuss content marketing adoption and search behavior with AI tools.
What Our Customers Are Saying
I tell any prospective Stamats client when evaluating a new vendor, that whoever the other vendor is, they would have to be able to create gold out of the air to outrank Stamats.
Alex Sanchez
Chief Experience Officer
BeWell, New Mexico’s Health Insurance Exchange
Related Reading
MORE INSIGHTS
Want to Get Found in AI Search? Start With Really Good SEO.
AI tools such as ChatGPT, Gemini, and Perplexity scour the web for existing content that fulfills users’ specific prompt criteria then collates it into a response.
Don’t Let Long Videos Fade: Why Short-Form Video Storytelling Is Key to Higher Ed ROI
Every campus has one. The glossy, cinematic video takes months of planning, thousands of dollars, and countless hours to produce
How to Spark Niche Content Story Ideas Using AI Personas
Marketers who create compelling content in healthcare and higher education deal with complex topics, diverse audiences, and high-stakes messaging.