From Research to Recruitment

UW–Parkside couldn’t risk guessing when it came to launching new micro-certificates. The certificates needed to meet market demand at the right price point to attract working professionals—and fast.

The expert research team at Stamats closed the gap between market insight and enrollment growth. Together we:

• Conducted market research and pricing validation studies to ensure competitiveness
• Defined the right audience segments: Local professionals and adult learners
• Built a step-by-step enrollment funnel, from inquiry through admitted student, reducing friction at every stage

This foundation gave UW-Parkside confidence that their programs were market-relevant and supported by a scalable enrollment process.

Campaigns that Convert

Stamats launched SEM and LinkedIn campaigns for programs like Project Management, Phlebotomy, and Medical Billing & Coding.

The strategy went beyond ads, focusing on conversions at every step:

• Targeted SEM campaigns put UW-Parkside’s certificates in front of motivated adult learners
• LinkedIn ads built awareness, emphasizing career advancement and flexibility
• Optimized landing pages simplified the path from click to inquiry
• Branded nurture emails, reminders, and follow-ups re-engaged students who missed a session or stopped out

The campaigns launched in a matter of weeks and didn’t just increase clicks—they created a steady pipeline of qualified, conversion-ready leads who followed through to enrollment.