Content Marketing Leaders

Before healthcare content marketing was popular, UTSW was leading the way. With a decade-long partnership. Stamats has been crafting service line content that brought surprise wins. Starting with visibility and health awareness goals, the team quickly saw their stories were driving significant content and appointments.

What started with one service line grew to a health system approach with Stamats supporting the strategy, conducting SME interviews, and crafting written and video stories for a multi-channel approach.

Healthcare Storytelling

Through content marketing, Stamats showcases UTSW’s top-tier medical care, award-winning research, and thought leadership in a variety of specialties.

Over a decade, the blog has:

• Earned dozens of regional and national media placements
• Achieved millions of pageviews each year
• Empowered people with reliable healthcare education about common and rare conditions and procedures

Over the years, UTSW has seen significant growth to their blog—and their digital communications presence—following strategies guided and supported by Stamats.