Precise Strategy, Niche Audience 

The University of Lynchburg DMSc program serves experienced physician assistants pursuing leadership roles. From discovery to launch, Stamats and the University designed every detail to support conversion. 

Together, we developed a complete campaign strategy tailored to working professionals. After a full audit of communication touch points, Stamats guided the University to:

• Align campaign messaging with prospective students’ values 
• Rebuild the outreach strategy to prioritize clarity and sequence
• Develop campaign-specific landing pages
• Optimize Google Search and Display ads to capture high-intent users 
• Craft LinkedIn campaigns to reach qualified professionals (by role, education level, and experience) 

Clarity & Conversion

Each landing page and ad included clear, concise content rooted in value propositions, strong calls to action, a conversion-focused layout, and strategic imagery.

Stamats and the University teamed up to conduct A/B testing and optimized tracking for precise outcomes analysis.

Strategy Alignment Drives Results

With a limited budget and aggressive enrollment goals for all four cohort start dates, the university needed a strategy focused on increasing conversions during key times in the academic calendar.

Aligning ad spend strategy, ad headlines, campaign landing page content, and email messaging with important dates and deadlines delivered consistent increases in applications, acceptances, and enrolled students.