Digital Home for World-Class Cancer Research
Roswell Park Comprehensive Cancer Center needed a better way to showcase its groundbreaking cancer research. They wanted to:
- Highlight the depth of its cancer research program
- Attract top talent and grant funding
- Align with its broader web strategy
The challenge? Build websites for dozens of principal investigators, most of whom had little time and even less interest in digital marketing. The solution had to be scalable, easy to manage, and tailored to a scientific audience.
Stamats stepped in to help Roswell Park turn complex science into compelling digital stories.
Built to Boost Visibility
To elevate research discovery online, Stamats developed a content strategy that supports both human users and search engines:
- Defined target audiences, including research colleagues, prospective trainees, collaborators, and funding partners
- Identified long-tail keywords from competitor analysis
- Built SEO-focused lab templates for publications, projects, people, and programs
- Cross-linked lab content with related clinical trials, press releases, blog posts, and careers
Flexible & Scalable
We created modular page templates—simple for subject matter experts, powerful for the web team. Each lab site includes:
- Mission overview and research focus
- Faculty bios and team profiles
- Grants and publications
- Training and mentorship
- Calls to action for collaboration and careers
- Visual storytelling through photos and pull quotes
The interface keeps content moving: No dense academic blocks, just clean, professional storytelling.
Streamlining with SME Playbooks
Researchers don’t have time for lengthy interviews. So we simplified content development with a “Getting Started” guide that asked the right questions, fast:
- 45-minute content intake
- Templates for bios, research summaries, and lab descriptions
- Simplified approval workflows to keep moving forward
The fast-track approach worked: Labs moved from kickoff to live in just weeks.
Award-Winning Content Model
Roswell Park’s research leadership and executive team praised the project for its clarity, speed, and strategic value. The 35 sites now serve as powerful tools for recruitment, collaboration, and funding.
And the work didn’t go unnoticed—Roswell Park earned top honors from the PAMN Awards for innovation in academic medical center marketing. Read an article about how Roswell Park earned this award.
Results that Matter
total page views (2022-24)
views for the most-visited lab (2022-24)
views/month per lab on average (2022-24)
What Our Customers Are Saying
You have a name that people in this industry know and trust. You have been our partner in this and have supported us every step of the way.
Alexander Szczesny
Senior Digital Content Coordinator
Roswell Park Comprehensive Cancer Center
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