Adult-Focused Messaging
Owens needed to refine its targeting and messaging to specific audiences: Adult learners including working professionals and stop-outs. The marketing team sought campaigns that cut through the noise and aligned with enrollment cycles—adult learners need actionable messages at just the right time to maximize conversions.
- Simple, streamlined RFI forms
- Highlights immediate ROI: Promotion, better pay, connections!
- Relatable adult learner testimonials
- Easy conversion buttons & contact options
AI-Enhanced Strategy
Stamats rolled out a multi-term, AI-enhanced digital strategy tailored specifically to nontraditional learners. Smart landing pages provided clear action pathways. Nuanced messaging focused on outcomes, flexibility, and affordability.
With user behavior data and deadline-centric messaging, Stamats timed the messaging cycle to inspire action and get results.
Within 60 days, leads were up from 33 to 56 per week while the cost per lead was sliced in half. Conversions increased a wow-worthy 70%—all without increasing the ad budget.
Featured elements of this campaign included:
- Alignment of ad messaging and enrollment cycle
- Strategically selected images to reflect the audience
- Deadline-driven marketing messaging
- Conversion-focused campaign landing pages
- Welcome and narrative text
- Search and social ads related to student category and interests
Ready to Ramp Up Enrollment?
Let the Stamats Enrollment Marketing team help you take your prospective student outreach campaigns to the next level.
Results that Matter
decrease in cost per lead (first 60 days)
increase in non-trad student enrollment (Spring 2025)
growth in new student enrollment, year-over-year (Fall 2025 start)
What Our Customers Are Saying
I really appreciate you. Stamats is unbelievable when it comes to taking the time to work through things and helping us make decisions as our partnership continues to evolve.”
Owens Community College
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