Listening, Then Planning

Midland’s goal to 10x its online programs would require a clear plan for program development. During the proposal phase of the project, Stamats invested in listening to Midland’s needs and challenges.

With that deep understanding, infused with our decades of higher ed marketing expertise, we built a research plan to achieve their goal and support the demands of the market and the propsective students.

Data-Driven Recommendation

Stamats evaluated the fastest-growing industries by volume of jobs in Midland’s region, as well as the top 25 bachelor programs in distance format at the time. Research tactics included:

• Labor market analysis
• Demographic analysis
• Student demand study

With this data-driven approach, Stamats recommended 30 online programs that would have the best chance of success—well under deadline and with ample supporting metrics to inform timely decisions.