The Challenge

With no shortage of impactful patient education stories, MedStar Health needed expert help to share content across their service lines.

From Baltimore to D.C., patients were asking questions in the clinics, on Google, and on social media, and the system needed a way to provide timely, digestible answers.

Stamats brought idea mining and story creation with our deep healthcare content experience and journalistic approach. Together, we made a plan to increase content volume, dive deep into niche and newsworthy topics, and answer top-of-mind questions from current and prospective patients.

Timely, Impactful Content

Using themes from social listening and conversations with providers, MedStar Health and Stamats created a flexible content calendar with evergreen content and Rapid News Response topics like celebrity health scares and health-related national news.

ROI was in our mindset with every article. System marketers demonstrated blog revenue impact for the first time: Vanity phone numbers placed within the calls-to-action of timely blog stories led to more than 150 appointments within 3 months.

Stamats and MedStar Health have been creative partners since 2017. Content services include:

• Blog story, case study, and email writing
• Data-driven editorial planning
• Native advertising
• Podcast strategy and production
• SEO/AI answer engine optimization
• Social media strategy and distribution
• Subject matter expert interviews
• Physician bio writing
• Website content creation