The Challenge
Stories of Indiana University Melvin and Bren Simon Comprehensive Cancer Center’s groundbreaking cancer research – and the people who make these discoveries happen – were getting lost in the complex navigation of an outdated website design.
The team wanted to revitalize their brand voice and create a dynamic storytelling platform to highlight their basic science, translational, and clinical research, as well as the scientists and data that drive their lifesaving work.
Redesigned for Storytelling
IU Simon teamed up with Stamats to deliver a redesigned website that connects with members of the local and international cancer community. The intentional content design speaks to prospective patients, research peers, donors, and referring physicians at critical points in the user journey.
Storytelling features of the new site include:
- Clear calls-to-action
- Streamlined navigation
- Content showcases for news, impact stats, and program highlights
- SEO content optimization
- Shared and dynamic content features
- Increased clinical trial visibility
- Interconnectivity with IU allied sites
- Harmony with IU Health and IU School of Medicine content
IU Simon Comprehensive Cancer Center won a 2025 HealthcareADAwards Merit recognition for an integrated marketing campaign for End Lung Cancer Now, an initiative to educate and empower community advocates about lung cancer, screening, support, and research.
Results that Matter
increase in homepage views in 60 days
more Research content engagement in 60 days
increase in Giving pageviews in 60 days
What Our Customers Are Saying
This website redesign has been a success on all fronts from my perspective, and I am very grateful for your expertise, creativity, flexibility to work around our schedules, and overall ability to meet our needs.
IU Simon Comprehensive Cancer Center
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