The Challenge
NGU needed brand clarity, visibility, and enrollment in a deeply competitive market. The university sought a powerful, authentic digital presence to better reflect its mission and to reach prospective students.
The Approach
Through discovery, Stamats experts immersed themselves in the university’s cherished Southern Christian legacy. The team developed a fresh new brand to powerfully articulate NGU’s cherished roots.
With this foundation, the team built a revitalized NGU.edu site to showcase the university’s excellence and spread their message. With a new site that nurtured leads, Stamats launched a multi-year digital campaign focused on brand awareness and lead generation.
Results that Matter
increase in clicks to apply (YOY post-launch)
increase in total enrollment after two years
applicants above goal/June 2021 vs 100↓ below goal/June 2020
What Our Customers Are Saying
Through innovative tactics, our strategic partnership with Stamats, and tireless work, it looks like we will hit another new student enrollment high mark this fall. Epic.
NGU Marketing Leadership
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