Brand-Forward Design

Morehead State wanted a site that not only looked great but also worked seamlessly for students, parents, and staff. By combining technical precision with brand-forward design, the new site delivered a stronger digital identity and easier navigation.

• Migrated 3,500+ pieces of content into a modern CMS.

• Introduced a mountain-themed interface to reflect MSU’s brand identity.

• Simplified navigation and site search, with 24,000+ unique searches in the first weeks post-launch.

• Passed accessibility checks at launch, ensuring inclusivity for all audiences.

A Program Finder That Performs

One of MSU’s priorities was making academic offerings easier to explore. The custom Program Finder delivered exactly that, quickly becoming a centerpiece of the student journey.

• Built a custom Program Finder that instantly became the 4th most-viewed page.

• 87% of visitors arrived at the Program Finder from other parts of the site, proving it drives exploration and engagement.

• Program pages saw an 84%+ year-over-year increase in views.

Speed & SEO Discoverability

A beautiful site is only as strong as its performance. MSU’s redesign brought the best of both worlds: faster speeds, better rankings, and more visibility where prospective students are searching.

• Optimized performance delivered dramatic improvements in load speed.

• The site now ranks #7 in Google (previously unranked) and appears in Google Maps results.

• Admissions and program pages exceeded organic traffic predictions immediately after launch.