The Challenge
The existing website wasn’t delivering the volume of inquiries or applications the team needed. To meet enrollment goals, the college wanted a more intuitive experience for prospective students to find what they need and take action quickly.
The Approach
Stamats partnered with Mid to design and launch a mobile-responsive website that emphasizes conversion. The updated pathways structure and clearer calls-to-action help prospective students quickly find key information and submit forms or applications with fewer clicks.
Results that Matter
increase in spring RFI leads (2024 vs. 2023)
of spring RFI leads captured within 1 month after launch
increase in fall applications (2024 vs. 2023)
What Our Customers Are Saying
On Day 2, our enrollment team said they felt like they’ve gotten a ton more inquiry forms…marketing ran the numbers, and they definitely have. That’s amazing!
– Mid Michigan College
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