Four Sites United
Together with Stamats, Belhaven merged four distinct websites into one seamless experience. Uniting the sites:
- Supported record enrollment growth in accelerated online programs
- Condensed content into 2,500 pages for a lighter, more navigable experience
- Reduced PDFs by 67% to streamline the user journey, improve accessibility, and enhance SEO
Highly Visual
During discovery, the Belhaven team emphasized the need for a visually rich website filled with photos and videos. At the same time, fast load times remained non-negotiable. By launching with optimized WebP images, immersive visuals, efficient loading techniques, and streamlined code, the final site outperformed more text-heavy competitors in speed—delivering both beauty and performance.
Content Updates Made Easier with Bricks
Making global content changes has never been easier! With the bricks content strategy, creators can build and update reusable fields seamlessly across the website. Download our toolkit to get started with Bricks in the Cascade CMS.
Every Page Is a Campaign Landing Page
Campaign landing pages are crisp, clear, and snappy. They get the user right to the information they want and need in that moment. So we asked, “Why can’t webpages do the same thing?”
They can—and they should!
Each page of the new Belhaven site is structured with a specific goal: Give the people what they need. We integrated our “every page is a CLP” strategy throughout the site:
- Four distinct CTA strategies sitewide to meet varied audiences, devices, and journey points.
- Each page leads with the priority CTA, supported by next steps.
- Structured for clear analytics in GA4, with 159 major changes in measurement
- Visual, interactive Program Finder instead of text lists of programs
- Dynamic CRM features like the countdown integration
Results that Matter
adult graduate online inquiries (highest ever!) YOY
adult graduate online applications YOY
traditional inquiries YOY
What Our Customers Are Saying
Your expertise has been incredible. We trust you, and the depth of your team is off the charts. The creativity you brought to the project was exceptional in how you helped us bring the spirit of Belhaven alive on the web.
Dr. Roger Parrott, President of Belhaven University
You May Also Be Interested In
Our Latest Insights
MORE INSIGHTS
Search is changing: Shift your strategy & Tactics to Adapt
Today I came across this statement regarding recent and future changes to digital marketing.
Keys to Success – Ad Bidding strategy & Conversions
Outside of direct buys, digital advertising operates using an auction and bid system.
Why Research, Why Now, & Three Studies You Should Undertake Immediately
Too often, research is relegated to the categories of “when we have time”, or “when we have the money.”