Mystery Shopping: Your Secret Agent for Recruitment
Mystery shopping is a marketing research technique to spot gaps and opportunities across the full prospective student experience. Often, groups that think their enrollment efforts are going smoothly are surprised to find bottlenecks or dropped communications along the journey.
Stamats helps you investigate impactful conversion points, including:
- Are inquiry forms easy to access and submit?
- Did we get a request, a response, or a thank you?
- Are the next steps woven into confirmation messages?
- How are the phone, text, and email experiences?
- How long is it between your inquiry and getting a response?
Spot the gaps in your prospective student experience. Request your free mystery shopping consultation today!
Resources
Discover 3 Steps You Can Take To Enroll More Now
We can no longer be sure that the students will come to us: we must go where they are. Here are three steps you can take today to enroll more now.
Watch: The Art of Effective Prospect Nurturing
Boost your student recruitment results with proven strategies to engage, nurture, and convert prospects from first click to enrollment.
Read a Case Study: Fox Valley Technical College
Peek inside the multichannel, deadline-driven communication strategy Fox Valley Technical College launched to drive re-enrollment.
Get 5 Tips to Turn Inquiries Into Enrollments
Explore 5 practical ways to improve prospect nurturing from the moment a student clicks submit through after acceptance.
Read: 18% Enrollment Increase, No Extra Budget!
In higher education, teams often operate in siloes. Unified efforts can lead to innovative solutions and greater impact overall.
Explore a Case Study: Pima Community College
See how this college built a smarter advertising engine and a seamless student journey that fueled measurable enrollment growth.
Built for Enrollment
The reason we picked Stamats is because you had enrollment strategy as part of your plan from start to finish.
Barb Dreger
Director of College Marketing
Fox Valley Technical College