In today’s fast-evolving digital landscape, content marketing and public relations (PR) teams in hospitals and research institutions are adapting to meet the demands of more targeted, SEO-optimized, and compelling storytelling. By working together strategically, these teams can effectively engage key audiences—prospective students, patients, donors, and journalists.

This whitepaper explores how PR and content teams can collaborate to streamline their efforts, maximize content impact, and navigate the intersection of earned, owned, and paid media to achieve better outreach and visibility.

Download this white paper to find out how to improve your digital strategy for news stories.

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