3+1 Strategies for Landing Pages

3+1 Strategies for Landing Pages

Aired Apr 17, 2025

Make a powerful first impression in 10 seconds or less. Digital marketing captures interest, but the landing page does the heavy lifting of converting interest into action. Help your marketing be more successful by learning 3+1 ways to maximize your landing page effectiveness.

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About the Presenter

Stu Eddins

Chief Digital Strategy Officer

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients striving to increase awareness and demand generation for their brands and their programs. He brings decades of digital marketing expertise, having led enterprise initiatives in industries such as healthcare, higher education, ecommerce, and manufacturing.

Certified in Google Ads, Analytics, and Tag Manager, Stu uses his background in sales, customer service, analytics, and marketing to plan and implement successful campaigns that address overarching strategic goals and outcomes with data-driven tactics.