Art of Effective Prospect Nurturing
Aired August 26, 2026

Email is still an important part of student recruitment, but it can’t do all the work.
In this webinar, Lisa Starkey-Wood shares practical strategies for reaching prospective students across multiple channels and building a stronger nurture strategy.
You’ll learn how to:
- Improve engagement with prospective students
- Build a multichannel recruitment strategy beyond email
- Turn your nurture strategy into a coordinated student journey
- Personalize messaging based on student interests and funnel stage
- Use text, social, direct mail, digital campaigns, and high-touch outreach together
Register for this On-Demand Webinar!

About the Presenter

Lisa Starkey-Wood
VP Enrollment Strategies
Lisa has over 12 years of experience in higher education—all of it focused on enrollment management and marketing. Lisa brings a strong client-focused perspective to every relationship, and as the primary contact her focus is to keep the strategy on target and the project components moving forward efficiently and effectively.
Lisa earned an M.A. in Advertising with a concentration in Marketing and a B.A. in Public Relations and Psychology from the S.I. Newhouse School of Public Communications and College of Arts and Sciences at Syracuse University.