Joe Rogan Effect: Niche Content is an SEO Must Have
Aired Apr 17, 2025

Hate him or love him, Joe Rogan has mastered Owned Media. Publishing strategic content on Owned Media – the platforms you manage, such as blog, podcast, and email/newsletter – is crucial for SEO and AIO. See why niche content rules and how you can achieve Owned Media success for your institution.
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About the Presenter

Mariah Tang
Chief Content Marketing Officer
A leader in conversion-centered content strategies, Mariah has directed multiple enterprise content projects for major academic centers across the U.S. Her areas of expertise include content strategy, writing, subject matter expert and stakeholder interviews, and content marketing initiatives.
Mariah holds a BA in journalism and a BA in English from Mount Mercy University.