Program Decision Tree: A Tool to Select the Appropriate Digital Strategy

Program Decision Tree: A Tool to Select the Appropriate Digital Strategy

Remember that your goals should come first. The decision tree is a tool to keep everyone on track and minimize emotional decision making.

How to use the tool:

  1. Download a free copy in PDF form.
  2. Customize any workflow areas as needed.
  3. Meet with each program/department/client requesting program support or a digital marketing campaign.
  4. Walk through the questions for each unique program.

Helpful links

Interested in more information on the decision tree path?

  • Micro-credentials—A possible offering when you have tenured faculty but not enough capacity.
  • Market analysis—Not sure if there is capacity or demand?
  • Thought leadership—Interested in ways to advance your brand, the program reputation, or key leaders?

Have more questions for us? Email me to start a conversation.