“Did I Say That Out Loud?” Podcast
Missed an episode of “Did I Say That Out Loud?” with Stu Eddins and Mariah Tang? No problem—catch up right here. We bring fresh insights from the frontlines of digital strategy, plus bold opinions and trending topics. There’s plenty for higher ed and healthcare marketers to explore!
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S1, E13: Search Everywhere Optimization
SEO? AIO? We don’t need a new acronym – we need a new mindset. Stu Eddins and Mariah Tang discuss why SEO is now Search Everywhere Optimization, and why successful brand stories are created for people, not platforms. June 3rd, 2025 Season 1, Episode 13 SEO? AIO? We don’t need a new acronym – we…
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S1, E12: Why Context Is More Important Than Ever
The web is expanding underneath us, from very little literal interpretation of keyword relationships to contextual relationships. Stu Eddins and Mariah Tang dish about the value of context in digital ads and content marketing. June 3rd, 2025 Season 1, Episode 12 The web is expanding underneath us, from very little literal interpretation of keyword relationships…
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S1, E11: Clickless Search
In a world where search no longer requires a click, will your brand’s organic content be strong enough to survive? Stu and Mariah drop the mic on what to do—and what not to do—as we enter our Clickless Search Era. Sep 27th, 2024 Season 1, Episode 11 In a world where search no longer requires…
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S1, E10: Performance Max Primer
PMax is changing how digital marketers “do ads”—but it’s not a set-it-and-forget-it technology. Stu Eddins hits on how PMax leverages AI, and what humans need to do to take ad optimization to the next level. Sep 19th, 2024 Season 1, Episode 10 PMax is changing how digital marketers “do ads”—but it’s not a set-it-and-forget-it technology.…
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S1, E9: You’re Doing Digital Ads Wrong
Season 1, Episode 9 Are your branded search ads out of control? Is your daily ad budget LESS than your conversion cost? Are you sending clicks to generic landing pages? See why Stu says you’re doing digital ads wrong—and get tips to right the course. Listen to Episode Let’s talk You have questions, we have…
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S1, E8: Why Do Blogs Outperform Regular Pages?
August 19, 2024 Season 1, Episode 8 Blogs answer questions, and they’re timely. Stu and Mariah chat about the many reasons why blog stories often outperform program and service webpages. Listen to Episode Let’s talk You have questions, we have answers. Let’s talk about your upcoming project. Stamats addresses the challenges your team is facing.…
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S1, E7: The Power of Threes
July 27th, 2024 Season 1, Episode 7 Humans love threes: Good, better, best. Small, medium, large. Big, bad, ugly. Threes are everywhere—and Stu has a trio of reasons why your marketing strategy should revolve around threes. Listen to Episode Let’s talk You have questions, we have answers. Let’s talk about your upcoming project. Stamats addresses…
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S1, E6: User Intent: Search Generative Experience
June 7th, 2024 Season 1, Episode 6 Is SGE the next big thing in search? Stu and Mariah predict the future of the search generative experience in this episode of the DISTOL podcast. Listen to Episode Let’s talk You have questions, we have answers. Let’s talk about your upcoming project. Stamats addresses the challenges your…
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S1, E5: Thoughts on AI
May 31st, 2024 Season 1, Episode 5 Stu and Mariah dive into a topic that’s generating a lot of buzz and won’t be fading away anytime soon. Right now, our discussion will mostly reflect opinions since the field is still evolving. There’s a ton of research, procedure development, and diverse viewpoints about AI’s applications and…