Your audience is no longer just turning to Google. They’re asking ChatGPT, Perplexity, Gemini, and other AI tools for advice on where to apply, what to study, and which college is right for them.

In this 30-minute session, Stu Eddins, Stamats’ Chief Digital Strategy Officer, will show you how your institution can increase the chances of being mentioned in AI-generated answers using tools you already have, starting with Google Search Console and Looker Studio.

You’ll walk through a practical strategy to uncover hidden search queries that reflect what people are really asking, then learn how to optimize and create content that aligns with those questions.

Stu will also explore what we know so far about how AI tools select and summarize content, and how you can position your site as a trustworthy, high-authority source more likely to be surfaced.

You’ll learn how to:

• Export hidden queries from Search Console to discover unmet visitor intent
• Create content more likely to be referenced by AI tools
• Align your strategy with how ChatGPT, Gemini, and Perplexity “choose” what to say
• Audit existing content for AI readiness