Vice President, Digital Experience
About Pavithra Counsell
Pavithra is an award-winning e-commerce leader with experience directing digital transformation initiatives for major consumer brands such as Panera Bread, Wolverine Worldwide, and SharkNinja. Pavithra believes in driving revenue growth through innovative customer experience strategies and data-driven decision making.
Pavithra’s areas of expertise include UX, CX, product and project management, content strategy, team building, and omnichannel marketing integration. With extensive experience across technology and retail sectors, she is recognized for building high-performing teams that deliver measurable business results. She led an award-winning UX team at Panera Bread (Ilumi Award for Digital Impact) and drove measurable results for clients such as CEP, EstateSpace, and Wolverine Worldwide.
When she’s not helping clients drive transformational results, she can be found playing with her two children, painting, or doing gymnastics.