Seeing The Site Through Students’ Eyes
GWC’s marketing and outreach team knew their Admissions and Aid pages weren’t serving students the way they should. Pages were organized by internal offices, links didn’t always work, and mobile users struggled to find their next step.
Together, GWC and Stamats audited every click and scroll, pairing analytics and heatmaps with hands-on user testing.
The insights revealed a simple truth: Students weren’t looking for departments—they were looking for direction.
Designing For Action, Not Administration
Guided by real data and student behavior, the team replaced internal categories with clear, student-first language. GWC redesigned the experience around four intuitive journeys:
- Apply & Enroll
- Register
- Tuition & Aid
- Dual Enrollment
Together, we:
- Rewrote content in plain, supportive tone
- Simplified site architecture from six menus to four task-based paths
- Refreshed visuals with clickable cards, interactive blocks, accordions, and mobile-ready layouts
- Implemented reusable “bricks” in Cascade for easier updates
This modern admissions hub helps students move from curiosity to confidence. An added bonus? The new design components benefit the entire site.
Results that Matter
organic entrances
pageviews YOY
Streamlined pages for a cleaner experience
What Our Customers Are Saying
Our admissions project was a game changer for the college website. It made our work fun again—we don’t feel constrained anymore. We can be creative, and Stamats keeps giving us more tools for our toolbox.
Andrea Rangno, Director of Marketing and Public Relations at Golden West College
You May Also Be Interested In
Our Latest Insights
MORE INSIGHTS
Art of Effective Prospect Nurturing
Boost your student recruitment results with proven strategies to engage prospects from first click to enrollment.
How to Redesign Your Website Without Rebuilding It
A data-driven content strategy lets you launch a fresh, effective website fast without the stress.
Why Research, Why Now, & Three Studies You Should Undertake Immediately
Too often, research is relegated to the categories of “when we have time”, or “when we have the money.”