Four Custom Publications

The marketing team tapped Stamats to reimagine the single viewbook into four distinctive pieces: A holistic version for PCC and three books tailored for Concurrent Enrollment and the Fremont and Southwest campuses.  

Each book became a reflection of PCC’s diverse, eclectic campus cultures:  

• Spotlights on differentiators, like the new Nursing and Allied Health Teaching and Learning Center  

• Design attributes that highlight them as a Hispanic-Serving Institution

• Emphasis on strong outcomes for first-generation students 

Elevated Form & Function 

PCC’s existing viewbook was text-heavy and out of date with how students consume information. With its vertical design, the old one felt more like a textbook than a recruitment showpiece. 

Stamats and PCC elevated the form and function of each book. Modernizations included: 

• More visuals and less copy 

• Bold horizontal orientation  

• Pops of color and photos for energy and impact  

• Student testimonials and stories woven throughout