Career-Ready Enrollment Campaign

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PIMA COMMUNITY COLLEGE

Smart Campaigns. Strong Conversions. Record Enrollment.

Pima Community College’s FastTrack workforce training programs needed a digital push. Together with Stamats, the team built a smarter advertising engine and a seamless student journey that fueled measurable enrollment growth.

Campaigns Aligned with Enrollment

For Pima’s FastTrack programs, enrollment doesn’t follow the traditional academic calendar. New cohorts start throughout the year, which meant the marketing approach had to be just as agile.

Working with Stamats, Pima built campaigns that could flex with each month’s demand, driving applications when new classes opened and easing spend when programs filled.

The Results

After these optimizations, most programs consistently hit capacity. Trades and healthcare often had to build waitlists due to outsized demand.

Fast Facts

  • Media: Combination of digital ads and general enrollment email campaigns.
  • Timeline: Refined through a year of controlled testing, the strategy began rolling out in 2024 and delivered measurable lift in the first five months.
  • Digital Ads: Highly targeted SEM campaigns showcased certificates in trades, IT, medical billing & coding, automotive, and EMT.
  • Landing Pages: Each campaign connected to dedicated program pages built by Stamats and now maintained by Pima (Trades, HIT, IT, Medical Billing & Coding, Automotive, EMT).
  • Audience: Messaging focused on adult learners looking for flexible, career-ready certifications that could lead directly to employment.

Actionable Journeys

Advertising alone wasn’t enough. The team rebuilt the student journey with:

  • Branded landing pages
  • Immediate Day-0 emails
  • Automated reminders

This combination doubled attendance at information sessions and helped the EMS program achieve its highest enrollment since FastTrack launched in 2021.

Results that Matter

+967

conversions year over year

-10%

cost per conversion

-12%

cost per click

What Our Customers Are Saying

I have never seen a more effective campaign in my 25 years.

Workforce Development and Innovation Leader, Pima Community College
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