EL CAMINO COLLEGE

Simpler Journeys. Stronger Brand Engagement.

El Camino College’s refreshed brand and digital experience stands out in LA County’s South Bay, mirroring its student-first mission. Transforming their website into a chic, data-driven hub allows them to guide prospective students from curiosity to conversion.

Clarifying the Opportunity

Before the redesign, El Camino’s website was rich in content but lacked the clarity, organization, and accessibility today’s users expect. With thousands of outdated pages and complex navigation, students struggled to find key information quickly, especially around applying, enrolling, and paying for college.

The marketing team needed a solution that would:

Improve the user experience and “time to task” for key audiences

Modernize information architecture and calls-to-action

Reduce redundant pages while improving accessibility and readability
Strengthen El Camino’s online brand story and visual appeal

Language that Connects

El Camino and Stamats initiated the project with a comprehensive brand refresh. Through surveys and focus groups, Stamats helped uncover the college’s authentic promise to its students and community. The result was a refreshed brand platform supported by the tagline “Together. Unstoppable.”

Along with updated typography and refined logos, their unified brand voice became the foundation for the new website.

Building a User-Centered Experience

Together, El Camino College and Stamats transformed the digital experience into a recruitment and engagement engine:

Streamlined content: Reduced total pages by 54%, from 7,800 to 3,600, eliminating clutter and focusing on prospective-student needs.
Improved readability: Overall site reading score improved from C to B.
Optimized key journeys: Clear CTAs now guide visitors next steps with fewer clicks and less friction.
Responsive and accessible: The new site performs seamlessly across devices and meets accessibility standards.
Contributor empowerment: Omni CMS templates and content blocks make publishing easier while maintaining visual and editorial consistency.

Results that Matter

26%↑

new visitors (5 months post-launch)

21%↑

overall traffic (5 months post-launch)

31%↑

traffic to “Apply” page (5 months post-launch)

A Brand that Inspires Action

Today, El Camino College’s website is more than a marketing tool, it’s a reflection of the college’s mission to empower students to succeed. By combining inclusive storytelling, efficient design, and measurable results, El Camino now offers a digital experience as dynamic and diverse as the community it serves.