Healthcare Content Marketing

utsw website screenshot
UT SOUTHWESTERN MEDICAL CENTER

Powerful Stories Drive Volume.

With impactful stories across service lines and audiences, UT Southwestern’s MedBlog stories soar to the top of search, earning media mentions and coveted Google rankings and AI referrals.

Content Marketing Leaders

Before healthcare content marketing was popular, UTSW was leading the way. With a decade-long partnership. Stamats has been crafting service line content that brought surprise wins. Starting with visibility and health awareness goals, the team quickly saw their stories were driving significant content and appointments.

What started with one service line grew to a health system approach with Stamats supporting the strategy, conducting SME interviews, and crafting written and video stories for a multi-channel approach.

Healthcare Storytelling

Through content marketing, Stamats showcases UTSW’s top-tier medical care, award-winning research, and thought leadership in a variety of specialties.

Over a decade, the blog has:

  • Earned dozens of regional and national media placements
  • Achieved millions of pageviews each year
  • Empowered people with reliable healthcare education about common and rare conditions and procedures

Over the years, UTSW has seen significant growth to their blog—and their digital communications presence—following strategies guided and supported by Stamats.

screenshot of UTSW blog story

Results that Matter

40%

of web traffic comes through the MedBlog

85+

Articles written per year

54%

YOY new users to website

What Our Customers Are Saying

This looks fantastic. You captured the spirit of the team’s effort so well. I really appreciate your guidance throughout the process. It was a real pleasure to collaborate with you. 

Doctor of Neuropsychiatry