Making Science Accessible
Located in a growing biosciences cluster in South Florida, MPFI vies for media attention with regional and national research institutes. With support from Stamats, MPFI implements a combination of direct outreach and content marketing strategies that garner national media attention for its research, education, and community outreach programs.
Content and outreach strategies include:
- Blog and news release creation
- Brand voice guidance
- Content marketing strategy
- Content placement and publication
- Earned media strategies
- Editorial planning consultation
- Media outreach
- Social media writing and distribution
- Translational science storytelling
Results that Matter
Increase in LinkedIn followers (1st year)
Prime local and national media placements (1st year)
Relevant media placements (1st year)
What Our Customers Are Saying
The constantly evolving social media landscape and the decline of the number of local news outlets means our audience is more fractured and harder to reach … Working together strategically is the epitome of working smarter, not harder.
Katie Walsh Edwards, AVP, Public Engagement, MPFI (as quoted in the Journal of Brand Strategy)
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