Grounded in Insights

Through focus groups with students, faculty, and staff, Río Hondo identified its core truths:

• Community & Support: “You’re never a number at Río Hondo.”

• Guidance & Resources: Students value wraparound services and clear pathways.
• Authenticity: Faculty and staff pride themselves on going above and beyond.
• Opportunities: Students see Río Hondo as a competent transfer pathway and career training launchpad.

These insights revealed both strengths and misperceptions, such as being seen only as a vocational school, that the new brand needed to address.

Reflecting the Real Río Hondo

Through focus groups with students, faculty, and staff, Stamats guided Río Hondo through the journey to a new brand that reflects its future aspirations and storied history. The rebranding initiative included:

• Refreshed color palette
• Visual brand guidelines to sustain the new identity.

• New brand architecture and identity system.

• Clear brand promise focused on community, resources, and success.
• Staff and faculty brand training
• Consistent messaging for all audiences, ensuring adoption across departments.
• Logo development