STORYTELLING + MULTI-CHANNEL MARKETING

End Lung Cancer Now: IU Simon Comprehensive Cancer Center

Through integrated storytelling, Stamats helped End Lung Cancer Now launch their first campaign to raise awareness of lung cancer prevention and screening.

The Challenge

Indiana has some of the highest lung cancer rates in the U.S. Unfortunately, the people most at risk face barriers to care and knowledge gaps that can result in late detection and poor outcomes.

End Lung Cancer Now needed a strategy to empower those most at risk—women, Black and Latino people, veterans, and rural Hoosiers—with information about prevention, early detection, and clinical trials

The Approach

Stamats partnered with End Lung Cancer Now to create a series of hub-and-spoke articles, including a moving patient story. Released over 3 months, these stories anchored a strategic native display and social ad campaign to maximize content each on a limited budget. The campaign, launched as a lead up to Lung Cancer Awareness Month, featured a cycle of fresh ads to engage and inform target audiences.

Results that Matter

6.5M

ad impressions

3,460

new website visitors

increase in website sessions

What Our Clients Say 

Thank you for your partnership in making our first lung cancer awareness campaign come to life, and for your contributions to its overall success. We are excited about future opportunities to collaborate as we look ahead to the future!
— End Lung Cancer Now

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