Today’s adult students have an unparalleled number and array of educational options—whether they are interested in a two-year, four-year, or graduate degree. Although there are many students, there are also many providers. Some are new to this arena, while others have been offering programs directed at adult students for decades. Regardless, the landscape is increasingly more competitive, with some institutions (and institutional types) facing adult-student enrollments that have plateaued or even fallen.

The data—gathered from prospective adult undergraduate and graduate students themselves—and implications found in this white paper are being shared to help institutions that want to (re)invigorate and refine their adult-student marketing and recruiting strategies.

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