Refreshed, Reflective Brand
NGU’s new brand needed to honor its legacy as a Southern Bible college while reflecting its modern appeal: A distinctive university with robust academic offerings, surrounded by a thriving, scenic community.
Through an enterprise brand initiative with Stamats, NGU refreshed its brand story, visuals, and market positioning to showcase its vast opportunities for students to grow personally, spiritually, and professionally.
Renewed brand elements include:
- Brand promise, pillars, and ethos
- Messaging matrix for key audiences
- Tagline development: “Every day. Epic.”
- Color palettes and visual tonal cues
Purpose-Driven Content
Building from the new brand foundation, NGU’s redesigned WordPress site features a robust program finder and flexible page templates that are designed to be user-friendly for content creators and end users.
Through interactive Writing for the Web sessions, Stamats guided NGU in best practices to create on-brand, actionable content that speaks to audience intent and delivers pathways toward rich academic offerings.
Post-launch, NGU and Stamats deepened their partnership through a multi-year digital campaign focused on brand awareness and enrollment messaging.
Results that Matter
increase in clicks to apply (YOY post-launch)
increase in total enrollment after two years
applicants above goal/June 2021 vs 100↓ below goal/June 2020
What Our Customers Are Saying
Through innovative tactics, our strategic partnership with Stamats, and tireless work, it looks like we will hit another new student enrollment high mark this fall. Epic.
NGU Marketing Leadership
You May Also Be Interested In
Our Latest Insights
MORE INSIGHTS
Search is changing: Shift your strategy & Tactics to Adapt
Today I came across this statement regarding recent and future changes to digital marketing.
Keys to Success – Ad Bidding strategy & Conversions
Outside of direct buys, digital advertising operates using an auction and bid system.
Why Research, Why Now, & Three Studies You Should Undertake Immediately
Too often, research is relegated to the categories of “when we have time”, or “when we have the money.”