OUR SOLUTIONS – BRAND & CREATIVE
Transform the Way You Tell Your Story
Powerful brands impact and move because they know who they are, at the most essential level. Stamats will be your ultimate brand partner by unearthing the core idea that forms a powerful and undeniable connection between your brand and your audience. Beyond brand creation and strategy, we generate creative to help you express your story in the right ways at the right time.
- Brand Discovery and Articulation
We get to know you, intentionally. Your business, market, competitive landscape, analytics, and relevant cultural contexts help us articulate your identity in ways that move.
- Brand Creative and Design
We curate a versatile toolbox of creative assets, forging assets that craft stories from profound insights. From web to print to motion and photography, we bring your story to life.
- Brand Strategy
We specialize in clarifying your purpose, identifying your unique proposition, and building a compelling and distinctive positioning strategy across all touchpoints.
- Change Management and Brand Planning
We empower your team to embrace change by providing the essential tools and expert guidance to drive brand evolution, streamline organizational processes, and measure progress.
What Stamats Can Do
Our Brand & Creative Services
Brands stir emotion, incite change, and inspire loyalty. They shape ideas and invite audiences to imagine brighter futures. Stamats knows that creating an authentic and effective brand is as challenging as it is essential. Getting it right requires a collaborative effort and a delicate balance among science and art, research and revelation, discipline and invention. As your brand partner, we will work with you to build your core identity and create designs to energize audiences and internal stakeholders for future phases of growth.
Brand Discovery
Our primary research phase captures awareness and perceptions related to brand relevance and resonance of current messaging, perceived strengths and weaknesses, audience experience and expectations, awareness, distinction, and other attributes and perceptions important to your audience.
In-depth stakeholder interviews shed light on your strategic framework and creative campaign priorities, your goals for a brand initiative, network strengths, and competitive differentiators.
We also dive deep into your existing research, strategic plan, and communications methods and output. Audience personas comprise a future-forward foundation for the entire brand initiative and subsequent campaigns.
Brand Strategy and Platform
We will work with you to define a strategic framework articulating your brand, including your brand promise, pillars, character, centering idea, and ethos/narrative. The essence, spirit, and authenticity of your strategic framework helps us create a set of brand-defined messages to reflect and communicate powerful themes and elements from the strategic framework.
Campaign Creative
With reference to the brand platform—including assured alignment with the strategic plan and discovery phase findings—our creative team will develop a brand campaign designed to motivate and inspire target audiences to engage with your organization. We present multiple creative concepts, including deep rationale, color palette, typography, graphic elements, photo style.
Promotional Materials
Stamats will design a range of promotional materials, such as digital ads, social media content, video, brochures, and outdoor displays. Full creative services can include design and layout, content strategy and copywriting, photography, video storyboards and scripts, brand video production, and more.
Brand and Campaign Guidelines
Stamats will design a brand guidelines booklet that documents elements of the brand platform, visual identity, creative strategy, with campaign examples. The booklet will provide a comprehensive set of standards to ensure consistent and cohesive delivery of your brand and campaign across all marketing efforts. The brand guidelines resource includes documentation for brand platform, voice and tone, messaging matrix , visual identity elements, and more.
Brand Launch
We will work with you to develop a comprehensive rollout, implementation, and activation strategy directed at external audiences. Specific goals can include raising awareness, clarifying perceptions, prompting engagement with your brand, and identifying KPIs and and tools to measure and provide feedback on campaign effectiveness.
Stamats can development numerous executions, e.g., email templates, event materials, digital assets, out-of-home advertising, digital and traditional advertising plans, launch events, video stories, and even branded SWAG.
Creative Design Services
Visual creative is one of your most powerful approaches to attention capture and engagement. In addition to your website design, brochures, digital ads, and all manner of visual collateral help you make an impact at every touchpoint. Our creative team will create thoughtful, deliberate designs reflecting the most exciting and memorable aspects of your brand. Some of the graphic design work we do includes:
- Online and print collateral
- Presentations
- Out-of-home (bus wraps, billboards, signage, etc.)
- Social media graphics
- Digital ads
- Infographics
- Logos and Iconography
- Trade show materials and booths
- Direct mail campaigns and targeted mailers
- Letterhead, envelopes, and business cards
Logo Design and Brand Identity
Embrace your authentic identity and move your mark into the future. Stamats has created logos for prominent brands for decades and we understand the symbolic coherence and brand resonance logos require. We know how to work toward buy-in and cumulative consensus points, in addition to testing logos to identify which resistance points are valid and which need a little extra attention.
Video & Motion Graphics
Video and motion are exciting ways to engage audiences on all levels, including an emotional level. We provide full video services from storyboard and concept creation to shoot and location planning, music selection and editing, casting, actor direction, voiceover recording, editing and post-production.
Results that Matter
Years in Business
Fortune 500 Clients
Industries
What Our Customers Are Saying
We partnered with Stamats for a comprehensive brand assessment and strategy project, and the experience exceeded our expectations at every stage. Their data-driven approach recognized that branding is more than just logos and visual systems; it’s a strategic business asset. In addition to their excellent design work and creative concepts, their strategic ability to align these elements with our broader institutional goals stood out …
Diana Fairbanks, Associate Vice President of Public Relations, Marketing and Communications
Northwestern Michigan College