Case Study: Morehead State University

Aerial view of a campus in fall, surrounded by colorful trees and misty hills. Mid-rise buildings, parking lots, and satellite dishes are visible below.
WEBSITE REDESIGN + UX OPTIMIZATION

Morehead State University

When Morehead State University needed a new web presence – turning their informational site into a recruiting powerhouse in less than a year – they knew Stamats was the right partner.

The Challenge

Morehead State wanted a site that was user-centric, mobile-responsive, and aligned with the university’s brand identity. They needed a vehicle for recruitment efforts that reflected their story: They aren’t a party school; they are a high-quality academic institution, with nationally recognized space programs and a host of top-tier educational options.

The Approach

With a tight timeline, Stamats worked closely with the Morehead State web team to scale a mountain-themed interface, custom program finder, enhanced search tools, and streamlined navigation.

The team optimized over 3,500 content blocks and migrated 5,000 pages in just six months, introducing engagement features like alerts and events modules. Vibrant and mighty, the new site reflects the picturesque Appalachian landscape and the vast academic potential of the students who choose Morehead State.

Results that Matter

10%

increase clicks to apply YOY

82%

increase website engagement YOY

84%

increase in program page views YoY

What Our Customers Are Saying

The Stamats crew is working as hard as we are—that’s rare in an external partner.

– Director, Web and Digital Marketing at Morehead State University