To understand the emotions and motivators of your audience, qualitative research is the place to begin. Partner with us to lead research that will explore your audiences’ journey with your brand, services, or products. Our moderators conduct thorough interviews, lead deep-dive focus groups, and engage online communities to deliver authentic, relevant results and strategic recommendations for next steps

Validating audience opinions and perceptions among a robust sample is critical to support your business decisions. Our researchers design and execute customized quantitative surveys to tap into audiences’ perceptions, following the highest standards. Supplementary data analysis conducted by our experts through secondary sources (i.e., CRM data, databases) also confirms past audience behaviors and compliments opinion-based surveys.

Our team explores perceptions and attitudes among your key audiences, assess your competitive environment, and uncover insights into what makes your brand truly special. Our approach uses qualitative methods to capture critical insights from your most ardent supporters and quantitative methods to validate those findings. The result is a robust and in-depth understanding of the current state of brand perceptions among your key audiences. This essential component to the brand positioning process will set the direction for developing a laser-sharp brand strategy.

Using choice-task survey techniques with several attributes and price levels, a pricing elasticity study is a powerful research approach that allows businesses to model how changes in the price of a product or service will impact consumer preferences. Instrumental to modeling sensitivity to price changes, this sophisticated technique applies to higher education tuition pricing, consumer brands, and business services and products of all kinds. Connect with our research experts to learn where your pricing threshold lies.

How is your academic program positioned in the marketplace? What enrollment potential does it have for the future? Test potential new programs you’re considering through a New Academic Program Demand Assessment that will unveil demand, viability, and distinction against existing competitors. Our research experts provide sound, data-driven counsel to help your institution improve or adjust academic programs to increase enrollment. Stamats will also utilize labor data analytics to match your programs to in-demand job titles and skills. Ensure your academic programs are career-ready and highly desirable within today’s job market.

Institutional enrollment and recruitment dynamics provide the foundation for uncovering and identifying opportunities that will convert interest among prospective students into actual enrollment. Partner with Stamats to infuse potential growth opportunities with industry expertise.

Marketing—and identification of expansion markets in particular—is most effective and efficient when efforts are highly-focused on populations exhibiting distinct characteristics. By studying demographic, behavior, and financial factors of your current audiences, Stamats will highlight the elements that correlate with success and guide you through applying this insight to your marketing strategies.

In-person, online, hybrid approaches are regularly conducted by our staff. Let us recruit, moderate and report your next focus group, in depth interviews or suggest an online community discussion to gain insights from your target audience. This approach is often very helpful to inform personas, brand explorations, new concepts and outreach efforts.

Each of our engagements begins with our in-depth discovery process. This process is also a standalone service, helping inform your brand and marketing activities.

• The Kickoff: Strategic Listening – Our discovery process begins with a series of strategic onsite and remote workshops with multiple audiences and comprehensive inputs.
• Stakeholder Conversion – We work with your most important audiences—from C-Suite to service lines and locations—to drive buy-in, engagement, and understanding.
• Audience Experience Mapping – Your digital presence is an extension of holistic touchpoints. Our experience mapping process helps identify all touchpoints, both online and offline, making your digital footprint a crafted extension.
• Brand Amplification – Let’s flex your brand for web. We take your brand work farther with expansive ways to express your core identity in online design and content.
• Aspirational Competitive Analysis – We dig into your direct and aspirational competitors to help give you an edge and distinction online. Our audit can also help debunk myths about ”who’s doing it right.”
• The Discovery Presentation – Our discovery presentation is a conciliation and synthesis of all inputs. The work and insights we present will help drive understanding of the entire project for multiple audiences.

Partnering with an experienced “outside eye” provides a clearer picture of what’s working and not, your opportunity areas, and which activities and budget should be prioritized. We provide a range of diverse audit processes, diving into heuristic, expert analysis and recommendation. Our audits include but are not limited to:

• Brand Audits
• Content Audits
• Technical Audits
• Accessibility Audits
• UX Audits
• SEO Audits
• and more!