Flexible MBA + Digital Marketing: William and Mary’s Data-Driven Approach

Flexible MBA + Digital Marketing: William and Mary’s Data-Driven Approach

When William and Mary’s Raymond A. Mason School of Business revitalized their Flexible MBA program, they knew they needed to think big (and local) in marketing to prospective students.

Cody Watson, associate director of marketing, discusses their data-driven, multichannel digital marketing approach on the #HigherEdVoices podcast. Listen now.

Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now.

Cody