Yield Strategies in a Time of Crisis
Aired May 20, 2020
Watch this Webinar On Demand
Join Becky Morehouse and Randy Burge for this timely and important webinar on the topic of summer melt. In a time of uncertainty, the new norm is anything but normal. Your previous enrollment data trends will likely prove unreliable and the usual strategies and tactics to support yield are now in question.
But not all hope should be lost. You’re a confident marketer, you’ve managed yield challenges in the past, you’ve tried and tested new channels of communication, you’ve employed best practices, and you continue to rely on your smart admissions team to make the necessary adjustments in this time of uncertainly.
The speakers will share insights and ideas to help you approach summer melt with an increased sense of confidence through sound best practices, amplified communication strategies, and new ideas to consider in the coming days and weeks.
About the Presenters
Becky Morehouse, Senior Vice President for Client Services
Becky offers her clients a broad range of experience in all facets of qualitative and quantitative market research, brand development, strategic communication, and electronic media.
Formerly Stamats’ vice president for research, Becky and her research team designed and completed hundreds of individual audits, assessments, and studies for colleges and universities throughout the country each year. Becky’s familiarity with and in-depth understanding of the higher education marketplace and its audiences has helped her create powerful, customized, and effective research, branding, planning, and communication programs informed and executed by the highest-quality standards. Becky has a B.A. in marketing from the University of Northern Iowa. She earned her master’s degree in higher education administration from The University of Iowa, where she is also a doctoral candidate. She joined Stamats in 1991.
Randy Burge, Senior Vice President
A seasoned marketing and advertising professional, Randy specializes in all phases of brand development; demand generation; direct, email, and database marketing; and account management.
He graduated Phi Beta Kappa with a BA in English literature from Cornell University and earned an MA in dramatic criticism from the University of Toronto. An accomplished chef, Randy owned a café for a short period of time where he delighted foodies with his culinary innovation. He recently moved to Greensboro, North Carolina to open Stamats’ Southeastern Regional Office.