The Great Debate: Website Best Practices for Online Degrees
Aired June 10, 2020
Register for this On Demand Webinar!
The COVID-19 pandemic has driven traditional courses into distance delivery mode. Oddly enough, this transition to online learning spotlights the long-simmering question of whether delivery method should be an early fork in the prospective student journey.
Program pages drive recruitment; we all know that. The debate is whether online degree programs stand alone or whether they are presented under the umbrella of the degree, as a variant or one of several paths to that degree. You’ll learn about:
- What online information matters most to current online prospects vs. on-campus prospects
- How you can deliver the best approach to content to deliver a better prospective student journey
- Best practices for program pages
Join Joan Benson, Associate Vice President, Digital & Creative Strategy and Sandra Fancher, Chief Innovation Officer for this most important and timely webinar.
About the Presenters
Joan Benson, Associate Vice President for Digital & Creative Strategy
Whether developing brand creative, leading a voice mapping exercise, or presenting on content strategy, Joan brings an uncommon verve to everything she does.
She holds a bachelor’s degree in creative writing from Oberlin College, a master’s degree in English from the University of Iowa, and a certificate in content marketing from The Content Marketing Institute.
An entrepreneur at heart, Joan ran her own communications firm for 16 years. In her downtime, she pursues her own creative work as a novelist and poet.
Sandra Fancher, Chief Innovation Officer
With more than 25 years’ experience in digital strategy and account management, Sandra provides strategic counsel on analytics, innovation and digital planning, and ROI measurement.
A seasoned member of the C-suite, Sandra has lent her talents to three of the top 10 largest healthcare systems in the US, advising on IT, operations, and digital strategy. In her spare time, she enjoys attending sporting events, volunteering, and defending a unique Guinness World Records title (In 2010, she was part of the largest of gathering of people performing Dutch-style clog dancing).