10 Things to Know About Research to Make Your Marketing Better

July 21, 2020 at 12:30 p.m. CDT


Register for this Live Webinar!

This 60-minute session will offer a quick overview of market research principles and then focus on 10 ways to use research to enhance the effectiveness of your marketing efforts.




About the Presenter

Bob SevierBob Sevier, Senior Vice President

With more than 35 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, Robert’s innovative work has been featured at hundreds of professional conferences as well as in higher education’s major marketing publications, including Currents, Trusteeship (AGB), The Presidency (ACE), University Business, and College & University.

He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored nine books and more than 200 articles on strategy development, strategic planning, integrated marketing, brand marketing, and leadership. After teaching and working as an administrator at Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University, Robert joined Stamats in 1988.