Bill opened up The Thorburn Group in 1994 with the pioneering vision that a design firm could take a greater role in brand development. Moving from an executional role to a central and strategic one.

Bill has been honored to work with some of the world’s most prestigious brands: Coke, Harley Davidson, Disney, Formica, VH1, United Colors of Benetton, Nike, Porsche, LaCoste, Capital Records, and Hallmark.

The work of Bill and his team has been consistently honored in every industry publication from Communication Arts to ID Magazine for the past 20 years. Winning every award from a Cannes Lion to the prestigious Gold pencil.

His work has been exhibited in one-man shows in Osaka, Tokyo, and Frankfurt, along with group shows in London, and New York. He also has work in the permanent collections of the Victoria and Albert Museum, The Smithsonian Institution, and The Library of Congress.

Recently his firm was honored as one of the most influential design firms in both North and South America over the past decade by the international publication Graphis.

Currently, he serves on the Board of Trustees for the Minneapolis College of Art and Design and was honored to give the 2009 graduation commencement speech.