Yield Strategies in a Time of Crisis
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About the Presenters
Becky Morehouse, Senior Vice President for Client Services
Becky offers her clients a broad range of experience in all facets of qualitative and quantitative market research, brand development, strategic communication, and electronic media.
Formerly Stamats’ vice president for research, Becky and her research team designed and completed hundreds of individual audits, assessments, and studies for colleges and universities throughout the country each year. Becky’s familiarity with and in-depth understanding of the higher education marketplace and its audiences has helped her create powerful, customized, and effective research, branding, planning, and communication programs informed and executed by the highest-quality standards. Becky has a B.A. in marketing from the University of Northern Iowa. She earned her master’s degree in higher education administration from The University of Iowa, where she is also a doctoral candidate. She joined Stamats in 1991.
Randy Burge, Senior Vice President
A seasoned marketing and advertising professional, Randy specializes in all phases of brand development; demand generation; direct, email, and database marketing; and account management.
He graduated Phi Beta Kappa with a BA in English literature from Cornell University and earned an MA in dramatic criticism from the University of Toronto. An accomplished chef, Randy owned a café for a short period of time where he delighted foodies with his culinary innovation. He recently moved to Greensboro, North Carolina to open Stamats’ Southeastern Regional Office.