Work with Stamats to write a plan

Ensure That Your Plan is the Best One

You know where you want to go. You think you have the resources. But you need to move fast, efficiently, and effectively, and that takes a great plan. You need a plan that’s detailed, with built in points to measure, adjust, and adapt as you go.

How We Can Help

Strategic Planning

The myriad challenges and opportunities facing today’s colleges and universities demand a strategic planning process that is dynamic, inclusive, and efficient. Central to our approach is the idea of alignment. Our process stresses alignment between the institution and its marketplace, the plan and its budget, and the plan and the campus community.

Integrated Marketing and Communications Planning

How well do you communicate with your most important internal and external audiences? We’ll approach the question with you, through a comprehensive assessment; a three-tiered evaluation of strategic, organizational, and message integration; and an examination of the resources—people, dollars, and technology—that support your integrated marketing communication efforts.

Brand Communication Planning

Communicating your brand to targeted audiences in authentic, compelling ways is essential. Stamats will work with your brand team to develop an institutional brand communication plan, drawing from your institutional goals, audience needs, history, and resources, as well as the best practices within and beyond the higher education industry.

Recruitment Planning

Carefully conceived and thoughtfully executed plans are the key to long-term success recruiting undergraduate, graduate, and adult students. And, when, the objectives in the plan are realistic, budgets are carefully addressed, and accountability is clear, you have a recruiting plan that you can implement successfully.

Social Media Planning and Strategy

Platforms like Facebook and Twitter help you engage with prospective students, current students, alumni, and more. Whether you are currently leveraging these platforms or whether you are just beginning, we can help you use social media to drive admissions, increase yield, and create lasting connection with your audiences.

Resources to Help You Write a Plan

7 Qualities of a Great Vision

7 Qualities of a Great Vision

When I work with clients on strategic planning there is a question that is always posed: what are the qualities of a great vision? Over the years, I have learned that great visions: 1. Are easy to explain to people within and external to the institution. 2. Offer hope and excitement not just to faculty, staff, and students, but donors, alumni, and prospects as well.


How to Put Your Enrollment Marketing into High Gear

How to Run a Speed Marketing Session on Your Campus

So many solutions. So little time. If you’re one of the 1,200 or so of us who wandered through the exhibit floor at the AMA’s Symposium for Higher Education last month, I’m sure those were the exact thoughts that ran through your mind. Digital solutions. Search solutions. Content solutions. Email solutions. Advertising solutions. Public relations solutions.


Merely Distinctive or Truly Competitive?

Merely Distinctive or Truly Competitive?

On my desk is a brand new strategic plan for a four-year private in Texas. They are very proud of it.

On page 3 is a list of more than a dozen distinctive competencies. The president told me, with great enthusiasm, that this is what sets her college apart from its competitors.