Audience Management

For optimized campaign management

WE KNOW AUDIENCES

Effective audience management gives you the ability to efficiently and cost-effectively reach your customers or leads on a regular basis. Let us show you how to integrate your audience information from all sources into one unified solution, manage this information, and maximize your marketing campaigns.

Comprehensive Database Platform

Unify your audience data into a powerful and sophisticated database platform. We integrate your audience information from all sources into one unifies database instance.

Audience

Unify, acquire, manage, develop, fulfill.
How many places are you collecting audience data? Integrate data from separate sources into a fully unified and unduplicated database. See your audience in a three-dimensional view. Quickly and easily understand how your audience is interacting with your brands, products, and trending.

Data Services

Let’s face it, without accurate data, you’re just spinning your wheels and spending your budget inefficiently. Regardless of how you are using your data, we’ll ensure it is formatted accurately, meet postal standardizations, adhere to opt-out requirements, and follow all standardization guidelines.

Harness your data’s true power

The audience data you collect is powerful – yet sometimes difficult to analyze. Separate information silos often segregate key data elements. The Stamats database platform unified your data into a single database, giving you the ability to quickly and precisely segment your audience, identify trends, execute campaigns, profile, analyze behaviors.

We offer a full suite of audience/data related services and strategies to help you enhance your customers journey, engagement, opportunities and threats, improve efficiency, and gain a competitive advantage.


The Latest in Audience Management


HOW WE CAN HELP

  • Audience Intelligence Mapping

    Integration of your data allows you to accurately understand your audience for further monetization in a way that makes sense. Audience Intelligence offers brands an opportunity to build a defined profile of your audience in order to understand their preferences, habits, and motivations—ultimately the best means to engage and inspire. Use your audience data and audience intelligence to speak directly to your audience.

  • Email Management

    We manage any or all parts of your email initiatives. Monitoring your user not founds, bad domains, hard bounces, and email appends are critical to the success of your campaigns.

    The value of an email across all industries is a minimum of $10. The average cost to acquire an email from online marketing is approximately $60. We’ll maximize your email contacts by removing the noise from your email marketing lists. And, we’ll ensure your email lists comply with the General Data Protection Regulation (GDPR) protocols so there’s little chance of undeliverability.

    We can also manage your email marketing initiatives. Need an email template designed? We can do it. We’ll also work with you to determine the right audiences to target your messages.

  • Data Intelligence and Audit

    Audience contacts decay an incredible 2–3% each month. In only one year, a third of your data could be outdated or invalid without taking steps to keep it current.

    An audit is simply a review of your existing audience data. We’ll analyze your data and assess the quality of it for marketing and lead generating purposes.

    First, we’ll visit with you to get a better understanding of the data: What kind of data are you collecting? How you are using it? How do you want to use it? How fresh is the data? How long do you need to keep it, and how are you storing it?

    Once we’ve established some basics, we’ll do a thorough audit of your audience information. That will determine the deliverability or “cleanliness” of your data. These results will then give us a baseline to work from as we determine the best way to maximize the data you do have.

  • Lead Profiling/Scoring

    Using your data, we can build a detailed profile of your leads and your customers to help you determine if you’re reaching the right audience. Using metrics such as business type, title, company size and more, we can create a picture of who you are reaching to make sure it matches who you want to reach.

    Here’s the scenario: you have a database full of customers, and you market to them like they all have the same value. But do they? Working with you, we’ll determine which touchpoints are most important and create a matrix so you are able to maximize relationships with your best customers. Once we know your “best customer” profile, we’ll send targeted messages to those leads. Why not focus your efforts and budget on those most likely to buy from you?

  • List Brokerage/Data Append

    Target your next personalized marketing campaign with data pinpointing the right contacts. Let us connect you to those hard-to-find decision-makers who are looking to buy your products. We can provide new records that match your target demographics to add to your existing audience list.

    We have access to more than 40,000 B2B and B2C mailing lists and databases. The information can be appended to your contact list to maximize value. If you can think of it, we can probably find the specific information you are looking for.

    An append is simply the process of adding information to audience contacts in your database. Data points such as age, income, or addresses can be added so you’re able to segment, personalize or learn more about these contacts. You can use this pertinent data to better understand demographics of your audience and provide more personalized marketing campaigns. Let us maximize your audience contacts by appending information that narrows down those who are most likely to buy from you.

  • Research/Survey Tabulation

    Our research team has been providing detailed analytics for more than 30 years. Whether you need to determine your brand image, want to test a new product or even looking for new geographic market analysis, we can help.

    Using a comprehensive blend of research techniques, we’ll create a customized plan that will address your specific needs and provide you with relevant, actionable results.

    Surveys can be a relatively easy and inexpensive way to get meaningful information; however, tabulating the results and making sense of them can be a challenge. Whether you are conducting online or paper-based surveys, we can help.

    We’ll gather the results, analyze them and provide a report that puts everything in perspective and makes sense. Then, we’ll explain how you can use this information to maximize your marketing initiatives.

  • Integrated Database

    Our proprietary programming logic allows us to integrate data from separate sources into a fully unified and unduplicated database. This lets you see your audience in a three-dimensional view to quickly and easily understand how your audience is interacting with your brands and channels.

    Multiple databases can lead to duplication of efforts, increased costs and a disorganized presentation to your contacts.

    We’ll collect all your audience data from multiple sources like direct mail, ads, social media, live events, newsletters, webinars, online white paper downloads, email campaigns or even trade shows and integrate it seamlessly into a single database with NO duplications. This makes it easy, efficient and cost-effective to reach these contacts regularly.

  • Consulting

    It may not be your marketing efforts at fault, but rather a database with an excessive amount of undeliverable contacts. This is a common issue we encounter every day. Give us a chance to learn more about your situation. We’ll then ask you the right questions to determine the problem and a solution plan.

  • Data Hygiene

    From standardization to ongoing maintenance, our team is expertly skilled to manage large, complex databases.

    Business data in a well-managed marketing database decays about 2-3% each month, depending on the volatility of your industry. Without proper maintenance to update those records, you could be throwing valuable budget dollars out the window.

    A regular review of your audience data is a quick and easy way to avoid reaching out to undeliverable contacts. We’ll review the information, make necessary updates and get the final contact list back to you in a timely manner. Keep your list clean to ensure you are reaching your target contacts efficiently and economically. Data should be cleansed quarterly at a minimum to ensure maximum performance from your marketing efforts.

    Regardless of how you are using your data, we’ll ensure it is formatted accurately, meets postal regulations, adheres to opt-out requirements and follows all standardization guidelines. We’ll review your data, remove all duplicates and make sure everything is formatted in a consistent manner.

INDUSTRIES

Education

Over the course of our 100-year history, we have helped more than 500 colleges and universities create deep connections with their audiences. From brand, research, web design and development to demand generation, every digital marketing solution we provide is rooted in meticulous research, smart strategy, and inspired creative expression. We’re driven by a singular goal: To empower our clients’ success by constantly innovating and delivering real results.

Learn More

Healthcare

Our healthcare-focused strategists are trained in the arts of digital technology and patient communications. We know how to help academic medical centers and hospitals create positive user experiences that form lasting patient relationships.

Personalize your patient experiences and deliver answers to the ones who need them most.

Learn More

Retail

From startups to nationally-recognized brands like Harley Davidson and American Standard, we help you seemlessly connect and fully engage with your audience.

Spark new relationships with prospects and kindle lasting brand loyalty through custom techniques and inspiring brand storytelling.

Learn More

B2B Media

Business to business marketing is a unique niche that requires expertise – we’ve specialized in your business for nearly 100 years. Generate impactful, actionable leads across a range of traditional and digital media to grow your business.

We know what works. Partner with us to increase brand awareness and deliver your marketing messages to professionals in the buildings, commercial design, and meeting and event planning industries.

Learn More

Meetings and Events

Fill your hotel, convention center, or resort with meeting and event planning trendsetters. More than 50,000 planners and incentive program professionals worldwide rely on our strategy team for industry news and the hottest business travel destinations.

From exciting renovations to can’t miss conference opportunities, we’ll help you draw savvy industry professionals to your venue year after year.

Learn More

Facility Management

Implement our multi-channel approach to put your products in front of more than 400,000 building owners and facilities management professionals.

As the industry’s leading provider of media and marketing services reaching this niche audience, our integrated media options help you gain brand equity and generate quality leads. Let us customize a marketing program built for your needs.

Learn More

Interior Design

Picture your products in the hands of A&D professionals and the largest commercial spaces in the country.

More than 30,000 architects and designers turn to us for the latest industry trends and products. Inspire buyers with your cutting-edge materials and pieces partnered with our targeted strategies for audience syndication.

Learn More

  • Education

    Education

    Over the course of our 100-year history, we have helped more than 500 colleges and universities create deep connections with their audiences. From brand, research, web design and development to demand generation, every digital marketing solution we provide is rooted in meticulous research, smart strategy, and inspired creative expression. We’re driven by a singular goal: To empower our clients’ success by constantly innovating and delivering real results.

    Learn More

  • Healthcare

    Healthcare

    Our healthcare-focused strategists are trained in the arts of digital technology and patient communications. We know how to help academic medical centers and hospitals create positive user experiences that form lasting patient relationships.

    Personalize your patient experiences and deliver answers to the ones who need them most.

    Learn More

  • Retail

    Retail

    From startups to nationally-recognized brands like Harley Davidson and American Standard, we help you seemlessly connect and fully engage with your audience.

    Spark new relationships with prospects and kindle lasting brand loyalty through custom techniques and inspiring brand storytelling.

    Learn More

  • B2B Media

    B2B Media

    Business to business marketing is a unique niche that requires expertise – we’ve specialized in your business for nearly 100 years. Generate impactful, actionable leads across a range of traditional and digital media to grow your business.

    We know what works. Partner with us to increase brand awareness and deliver your marketing messages to professionals in the buildings, commercial design, and meeting and event planning industries.

    Learn More

  • Meetings & Events

    Meetings and Events

    Fill your hotel, convention center, or resort with meeting and event planning trendsetters. More than 50,000 planners and incentive program professionals worldwide rely on our strategy team for industry news and the hottest business travel destinations.

    From exciting renovations to can’t miss conference opportunities, we’ll help you draw savvy industry professionals to your venue year after year.

    Learn More

  • Facilities

    Facility Management

    Implement our multi-channel approach to put your products in front of more than 400,000 building owners and facilities management professionals.

    As the industry’s leading provider of media and marketing services reaching this niche audience, our integrated media options help you gain brand equity and generate quality leads. Let us customize a marketing program built for your needs.

    Learn More

  • Interior Design

    Interior Design

    Picture your products in the hands of A&D professionals and the largest commercial spaces in the country.

    More than 30,000 architects and designers turn to us for the latest industry trends and products. Inspire buyers with your cutting-edge materials and pieces partnered with our targeted strategies for audience syndication.

    Learn More