Stamats periodically releases relevant higher education White Papers to supply guidance on pertinent issues and current events in the marketplace. Used by presidents, senior teams and boards, and others, our White Papers discuss topics such as leadership and vision, assessing institutional vulnerability, strategic planning, adult student marketing, branding, and measuring marketing return on investment.

Communicating with Adult Students—Don’t Assume, Test!

Adult StudentsTALK™ 2017 Executive Summary

In-Depth Look at the College Search & Selection Preferences Among U.S. Adult Students.

The data—gathered from prospective adult undergraduate and graduate students themselves—and implications found in this white paper are being shared to help institutions that want to (re)invigorate and refine their adult-student marketing and recruiting strategies.

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Pretty Good Done: A More Elegant Approach to Strategic Planning

Fourteen years and a lifetime ago, I wrote a book on strategic planning for CASE. Since that time, my thinking about the role and function of strategic planning in the higher education space has changed dramatically. This change has occurred for three reasons:

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Adult_student_recruiting_strategies

14 Ways to Reinvigorate Your Adult Student Recruiting Strategies

Today’s adult students have an unparalleled number and array of educational options. As a result, many programs that once successfully recruited adult students are facing enrollments that have plateaued, or even fallen. We prepared this white paper to help those colleges that want to reinvigorate their adult recruiting strategies. Of…

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Managing Your Academic Portfolio

Aligning your programs with marketplace demand is imperative to the overall success of your institution. The increase in competition fueled by the philosophy of “more is better” will often create more issues than it resolves. Find out more about these five options for a better marketplace strategy.

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What Colleges Can Learn About Branding From Consumer Brands

What Colleges Can Learn About Branding From Consumer Brands

Dr. Robert A. Sevier, senior vice president, strategy, Stamats and Bill Thorburn, CEO and chief creative director of The Thorburn Group discuss this and many other aspects of branding that some colleges and universities have yet to master. There are a number of keen insights that have lead to…

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