Presented by Gale Smetana, Digital Strategist, Stamats

Which Way to the Conversion?

Shifting trends in pay-per-click (PPC) advertising require constant tweaking. But if 2015 is any indication, some colleges and universities may need to completely rethink how they structure and execute their PPC campaigns. In this session we’ll look at what you need to know about changing PPC trends. As the saying goes, we can’t change the direction of the wind, but we can adjust the sails.

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About the Presenter

Gale Smetana, Stamats

Gale Smetana, Digital Strategist

Gale came to Stamats after gaining digital experience as a PPC and search engine optimization (SEO) coordinator at hibu and is a voracious reader and student of all things digital.

Prior to Stamats she served as an associate professor at Kirkwood Community College in Cedar Rapids where she taught public relations, media writing, production, and public speaking.

Gale has also worked extensively in television news in middle management, news production, reporting, and both domestic and international media consultation. All of her professional endeavors have resulted in a deep respect for clients and dedication to serving their needs.

Gale has a Master of Arts in Communication from Wichita State University and a Bachelor of Science in Radio-TV-Film from Northwest Missouri State University.