Presented by Eric Sickler, Vice President, The Thorburn Group, & Collette Litzinger, Brand Engagement Director, The Thorburn Group

Connecting Your Brand To Your Consumers

Great brands stand the test of time. They survive soft economies, saturated marketplaces and disruptive innovations. When guided by a clear and compelling brand story, about its mission, vision and values, a brand can have a strong and lasting purpose. Delivering a brand story in a consistent manner throughout the student college search experience builds an emotional connection to your institution and reinforces your message.

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